The Masterson Method® Proud Partner with Absorbine® for the Good of the Horse

The Masterson Method® is celebrating many years of partnership with the Absorbine® brand. They originally launched the partnership at the World Equestrian Games in Normandy where Jim Masterson served as the official equine massage therapist for the United States Equestrian Endurance Team.

“I am proud to continue to partner with Absorbine, a brand committed to maintaining the horse’s overall health and comfort,” Masterson said. “I use and the Absorbine  products, including their Absorbine Veterinary Liniment, perfect for muscles and lower legs after a hard workout to relieve the cumulative effects of soreness and tension on the body.”

“I recommend all Absorbine products to horse owners as an excellent step toward having a more comfortable horse that performs his best,” he said. “Bute-Less™ supplement is a great alternative to help a horse with inflammation and minor pain without risk of stomach issues and I really like Absorbine Botanicals Natural Herbal Liniment™.”

The Masterson Method has grown since they first launched their relationship with Absorbine in 2014. Masterson’s “Beyond Horse Massage: A Breakthrough Interactive Method for Alleviating Soreness, Strain, and Tension,” published by Trafalgar Square, has become the No. 1 bestseller on Amazon in the equine veterinary category. The book has been translated into Spanish, French, German, Polish and soon to come out in Japanese.

Over 5,000 people have attended Masterson’s introductory Beyond Horse Massage Weekend Seminars around the world and hundreds of Masterson Method practitioners and instructors have become certified. The Masterson Method has added specialty coursework and certification for veterans and for equine-assisted learning and/or therapy professionals or volunteers.

Masterson has become a popular featured clinician at horse expos around the globe, including Equine Affaire, Equitana in Germany, Australia and New Zealand, Your Horse Live in the U.K., Midwest Horse Fair and the Western States Horse Expo.

“Absorbine’s relationship with The Masterson Method is a natural fit,” said Amy Cairy, director of marketing for W. F. Young, manufacturers of Absorbine products. “Jim’s breakthrough but simple concepts are all focused on helping the horse to relieve tension, feel more comfortable and improve their relationships with owners and handlers. Sharing The Masterson Method educational content is a wonderful benefit for Absorbine customers.”

Dedicated to horse care. Devoted to horse owners.

At Absorbine® we know that the time you spend with your horses — whether in the barn or in the saddle — is truly rewarding. So we’ve developed a line of horse care products that helps ensure that your horses look, feel, and perform their best, whether on the trail, in the ring, or just hanging out in the barn — anywhere you share those special moments.

It’s something we’ve been committed to since our founding more than a century ago, when Wilbur F. Young and his wife, Mary Ida, knew that there had to be a better way to care for their horses. It was that belief and their love for animals that led to the creation of the very first Absorbine® horse liniment. And the beginning of a legacy that has led to Absorbine® becoming “The Horse World’s Most Trusted Name®.”

Today our passion continues, five family generations later. Whether it’s helping soothe muscle and joint pain, protecting your horses from biting and nuisance flies, caring for their hooves, or helping them look magnificent, Absorbine® is here to help. Like you, we’re dedicated to horse care. And we have been since 1892.

About W.F. Young / Absorbine®

Founded in 1892 by Wilbur Fenelon Young and his wife, Mary Ida, W. F. Young, Inc. has manufactured and distributed quality health care products for 125 years. The company is recognized as a worldwide leader in innovative, specialized animal health care brands – including Absorbine® Veterinary Liniment, UltraShield® fly control, ShowSheen® grooming products, Leather Therapy® leather care, Hooflex® hoof care, as well as Absorbine® and The Missing Link® supplements – that improve wellness and enhance the quality and enjoyment of life for people and their animals. For more information, visit                 

Absorbine®, The Horse World’s Most Trusted Name®, ShowSheen®, Leather Therapy®, UltraShield®, Hooflex® and The Missing Link® are trademarks of W. F. Young, Inc.